You’ve probably heard about the millennial pink which is something that was everywhere. Whether it was cosmetics, the red carpet, or even in interior design. This started off as a color trend, and now, we’ve moved forward.
Now, it’s Gen Z yellow. What is it? Will it have as much of a cultural impact as millennial pink does?

This is a question that is definitely something that a lot of people ask, especially since this is a generation that is famous for having individualism that’s fragmented and it’s under a single aegis, the color that duct tape has.
The Pantone of 2021
This came forth because Pantone made bright yellow one of the colors of the year. Pantone institute is a huge influence when it comes to color. Rose quartz for example actually is responsible for the craze that is millennial pink.
This is something that’s cheerful, vibrant, and really warm. It’s also imbued with some solar energy. This yellow that’s vibrant exudes positivity, and it does embody the optimism and the regeneration of youth in the realm of uncertainty.
This is one that’s encouraging and uplifting, and it’s something that is really interesting.
The first initial mention of Gen Z is found in 2017, when a writer named Haley Nahman coined this. this color then started to grow roots and take hold in a lot of different areas due to the way that Cosmopolitan, along with Refinery29 covered this. but it was interesting because despite all of the hubbub, there isn’t much after this that’s of note.
But, this canary yellow is still popular, but there is no universal idea that adopts the concept of Gen Z yellow in this.
Gen Z characteristics
Gen Z is an interesting generation because they’re very individualistic, and they try to be unique also to; avoid being known as “basic.” However, it’s not too certain on whether Gen Z will decide that this color is right for them.
This is something that was more “imposed” than decided upon by Gen Z-ers, and it’s something that’s far less organic than the millennial pink.
A lot of millennials within the 2010s were trying to change to the current culture that exists. However, Gen Z is looking to question the culture that’s prevailing.
Even if you check the responses that are there during the climate crisis, there is a big understanding on the part of Gen Z in order to speak out on this without any hesitation.

It was found that according to the head of Colors over at WGSN Jenny Clark, this Gen Z yellow might be mainstream, but at a far different time. We’re heading towards a recession period, and a lot of people don’t really want to focus on the bright and uniqueness. In fact, we move towards neutral, familiar, browns and blacks especially when there is an economic crisis.
So do you need to have this color when you’re trying to get the Gen Z audience. You should try to consider it for your packaging, but it’s something that isn’t mandatory. Try to incorporate a few colors whenever you can, but also understand that with this, you’ve got to be mindful that this does change with time. If you’re not totally sure, then you should be mindful of the different arrays of colors and make your own decisions within this process as well.
Try it, and experiment with these colors, but also understand that Gen Z yellow works for some things, but not for others, so it might not be the option that you’re looking for necessarily.


















